Maison Straver
A refined identity refresh for a century-old Dutch bespoke tailoring house, balancing heritage craftsmanship with contemporary luxury.
IDENTITY REFRESH, COLOUR SYSTEM, TYPOGRAPHY, ICONOGRAPHY, DIGITAL EXPERIENCE
Maison Straver is a bespoke tailoring house founded in the Netherlands in 1905. As the brand prepared to expand into India, it sought an identity that reflected over a century of craftsmanship while appealing to a contemporary luxury audience.
The project involved refreshing the existing identity and developing a refined visual language that balanced heritage with modernity. Although the proposed identity was well received by the client, they ultimately retained their original logo due to its existing recognition across their stores.
THE CHALLENGE
Rather than replacing the brand's legacy, the identity sought to elevate it. The visual system drew inspiration from traditional European crests, fine tailoring details and archival luxury branding to create an identity rooted in craftsmanship, precision and timeless elegance.
CRAFT BEGINS LONG BEFORE THE FIRST STITCH
Reimagining a Heritage Crest
The original identity lacked the sense of craftsmanship and refinement expected of a heritage tailoring house. Inspired by the heritage and refinement of European luxury ateliers, the redesign introduces a more intricate crest, refined typography and a restrained colour palette to better reflect Maison Straver's bespoke approach and long-standing legacy.
FUTURA 100
BODONI MODA
DIGITAL EXPERIENCE
The digital experience was designed to bring Maison Straver's bespoke tailoring process online, creating an intuitive journey from discovery to checkout. Every interaction was carefully considered to balance luxury, usability, and personalization while maintaining a cohesive brand experience across every touchpoint.
THE OUTCOME
The project resulted in a cohesive luxury brand system that seamlessly connected identity, digital experience, editorial design, and customer touchpoints. By approaching the brand holistically rather than as individual deliverables, every interaction—from discovery to checkout—was designed to communicate craftsmanship, elegance, and timeless sophistication.
